Online Privacy Policy

Dierbergs Markets, Inc. – Privacy Policy

Last updated: January 17, 2024

Dierbergs (“we”, “our”, or “us”), respects your privacy and is committed to safeguarding any personal information that you provide to us. Thank you for taking the time to read our privacy policy (the “Privacy Policy”). This Privacy Policy sets out how we collect, use, process, store, share and disclose your personal information when you: (i) shop our stores; (ii) visit our website at www.dierbergs.com (the “Website”); and/or (iii) use and interact with the Dierbergs Rewards mobile app (the “App”) (collectively, the “Services”). By accessing and using our Services you freely and expressly consent to the collection, use, processing, storage, and disclosure of your personal information as set out in this Privacy Policy.

As more specifically set forth herein the Privacy Policy will describe and explain the following:

  • WHEN WE COLLECT PERSONAL INFORMATION
  • TYPES OF PERSONAL INFORMATION WE COLLECT
  • HOW WE USE YOUR PERSONAL INFORMATION
  • HOW WE DISCLOSE YOUR PERSONAL INFORMATION
  • YOUR PRIVACY CHOICES
  • USE OF COOKIES AND TRACKING TECHNOLOGIES
  • MOBILE PRIVACY
  • SECURITY
  • RETENTION
  • CHILDREN’S PRIVACY
  • THIRD-PARTY LINKS ON OUR WEBSITE
  • CHANGES TO THIS PRIVACY POLICY
  • HOW TO CONTACT US

 

  1. When We Collect Information

You can browse the Website without telling us who you are, or by revealing any personal information such as your name, postal address, telephone number or e-mail address.  But we may collect personal information if you shop in our stores and/or choose to use the Website or the App to do any of the following:

  • Register for the Dierbergs Rewards Loyalty Program (the “Loyalty Program”);
  • Register to receive e-mail newsletters or information about promotions, sweepstakes and contests;
  • Make purchases;
  • Set up a digital coupon account;
  • Apply for a job; or
  • E-mail, call or otherwise communicate with us.

 

 

  1. Types Of Personal Information We May Collect
  • Information you provide:
    • Contact details such as your name, e-mail address, postal address, and phone number.
    • Demographic information.
    • Financial and payment information such as credit and debit card numbers.
  • Information we automatically collect:
    • Metadata and analytics for your use of our Services, including IP address, device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages.
    • Behavioral information such as your purchase and transaction histories.
    • We may use cookies, beacons, pixel tags, and other similar technologies to collect additional information automatically as you interact with the Services and to personalize your experience with our Services. Learn more about our cookie use below.
    • Audio and video information may be collected for quality control, training, security, and analytic purposes when you call us or visit one of our stores. For instance, we may use video monitoring technology at our stores for fraud and theft prevention, analytics, and security. We may or may not be able to associate such information with you.
    • Geolocation data.
  • Information from third parties:
    • Demographic information
    • When you interact with our accounts on our community forums or through our brand or community forums on a social media platform, we may collect certain information that you or the platform make available to us such as Website metadata analytics (above), your social media account ID, your social media ‘likes’, click-throughs to our Website, or custom interactions.

We may also make inferences about you such as your interests that we believe are relevant to you and your household based on the information we have collected.

 

  1. How We Use Your Information

We use the personal information we collect for the following purposes:

  • To operate and improve our Services.
  • To perform research and to make sure that we carry the products that you want.
  • To verify your identity in order to securely process payments for purchases made at our stores, on our Website and/or our App.
  • To provide you with benefits from our Loyalty Program.
  • For customer support.
  • To communicate with you, including via our newsletter.
  • For marketing and advertising.
  • With your consent.
  1. How We Disclose Your Personal Information

We may disclose your information with your consent. We may also share your information with our corporate affiliates, as well as third party vendors and/or service providers who:

  • Help us communicate with you. For example, we disclose your information to a technology partner who operates our Website and App. 
  • Manage and optimize our Website and Services.
  • Provide marketing and advertising services (see ‘Use Of Cookies And Tracking Technologies’ for more information on your choices with these services).

In addition:

  • We may disclose your personal information in order to:
    • Protect the legal rights of our company, our employees, our agents, and our affiliates.
    • Protect the safety and security of our customers.
    • Detect and protect against fraud.
    • Comply with law or legal process.

 

  • We may disclose your personal information as part of a business transition.
    • We may also share your personal information with prospective purchasers exclusively to evaluate the proposed transaction.
    • We may also share your personal information with another company that buys the assets or stock in us. That company may use and disclose personal information for purposes similar to those described in this Privacy Policy.
  • We may share de-identified, aggregate, or anonymous information for any purpose.

Your Privacy Choices

You have the right to exercise the following choices with our use of your personal information:

  • Access the personal information we maintain about you.
  • Delete the personal information we maintain about you.
  • Correct inaccurate personal information we maintain about you.
  • Opt-out of certain uses of your personal information, notably:
    • E-mail marketing - unsubscribe to our e-mail list by clicking the unsubscribe link at the bottom of marketing emails.
    • SMS marketing (if applicable) - you may opt out at any time by replying STOP.
    • Tailored advertising using third party cookies - refer to the ‘Use of Cookies and Tracking Technologies’ section below to learn how to opt out of tailored ads.

You can exercise these rights by contacting us per the instructions set forth at www.dierbergs.com/contact-us.

 

  1. Use Of Cookies and Tracking Technologies

Our Website and App may also use “cookies” and similar technologies (such as clear gifs, web beacons, tags, and similar technologies) to collect information about your interactions with our Website and our Services, and to personalize your experience and to serve more relevant information, including tailored ads, and for other purposes described in this Privacy Policy.

 

  • Blocking Cookies In Your Browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

  1. Mobile Privacy

Our App uses software code provided by our business partners (software development kits or SDKs) that let our software interact with the services those partners provide. Sometimes these interactions will involve one or more business partner(s) collecting some information from the device on which the software is run.

 

How to view our mobile privacy disclosures

 

On Apple Nutrition Labels:

  • Go to the App Store on your iPhone or iPad.
  • Choose the app you want to check the privacy labels of.
  • Scroll down on the app’s download page and tap on See Details right next to App Privacy.

On Google Play Data safety section:

  • Open Google Play.
  • Browse or use the search bar to find an app.
  • Tap an app.
  • Under Data safety, you’ll find a summary of the app’s data safety practices.
  • For more detail, tap See details.

 

How to opt out of tracking on mobile

On iOS:

  • When you download and open a new app, you'll get a notification that asks if you want to let the app track your activity across other companies' apps and websites. You'll also see information about what the app would track. You can tap Ask App not to Track to block that activity or Allow.
  • For apps that you've already downloaded and may have tracking permissions set up for, you can opt out of tracking under Settings, tap an app, and then tap to turn off Allow Tracking. Alternatively, you may go to Settings > Privacy > Tracking. You'll see in the list of apps that have requested permission to track your activity. You can tap to turn on or off tracking for each app.

On Android:

  • Go to the Settings app and navigate to Privacy > Ads. Tap Delete advertising ID, then tap it again on the next page to confirm. This will prevent any app on your phone from accessing it in the future.

 

  1. Security

We protect information we collect about you by maintaining physical, electronic, and procedural safeguards designed to prevent unauthorized access to user data retained on our servers and/ or on the “cloud” by third party service providers. However, due to the inherent open nature of the Internet, we cannot ensure or warrant the security of any information provided online. We take reasonable precautions to protect your information both online and offline. Our servers and/or the third party, cloud-based services that we use to store data are kept in a secure environment.

  1. Retention

We will retain your information for as long as your account or inquiry is active or as needed to provide you with the Website, the App or any requested Services, and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your Personal Information, we may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.

  1. Children’s Privacy

We do not intentionally collect any personal information from children under the age of 13. If you are under the age of 13, please ask a parent or guardian for help in using our website or purchasing any products. If you believe we have obtained personal information associated with children under the age of 13, please contact us per the instructions set forth at www.dierbergs.com/contact-us and we will delete it. 

  1. Third-Party Links On Our Website

Our Services may contain links to other websites or services. We do not exercise control over the information you provide, or is collected by these third party websites. We encourage you to read the privacy policies or statements of the other websites you visit.

  1. Changes To This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated Privacy Policy on this page with a “Last Updated” effective date of the revisions. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Services.

  1. Contact Us

If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information please contact us per the instructions set forth at www.dierbergs.com/contact-us