A major milestone in ongoing revitalization efforts along Olive Boulevard
FOR IMMEDIATE RELEASE
UNIVERSITY CITY, MO – May 23, 2025 – Dierbergs Markets, a leading family-owned grocery store chain serving the St. Louis region for more than 171 years, will hold a groundbreaking ceremony on Thursday, May 29, for its 28th store at the Market at Olive Development in University City.
Members of the community and the press are invited to attend the ceremony to celebrate the project kick-off for this new development, marking a significant step in the transformation of the corridor at Olive and I-170 into a vibrant commercial and residential hub.
In attendance will be local dignitaries, project partners, and members of the community, including University City Mayor Terry Crow and key representatives from Dierbergs and the Market at Olive development team.
Ceremony Details
Date: Thursday, May 29, 2025
Time: 9:00 a.m.
Location: Ceremony to be held on the building site on the Southeast corner of Hwy 170 and Olive Blvd. (Location could be muddy. Please dress appropriately.)
Parking: Attendees are asked to park nearby in designated areas on the attached map. All options will include a short walk to the ceremony site.
“This is more than a groundbreaking – it’s the beginning of a new chapter for University City,” said Mayor Terry Crow. “We are excited to welcome Dierbergs as a cornerstone of the Market at Olive, bringing fresh food options, jobs, and renewed economic energy to this important part of our city.”
The new 75,000 sq. ft. grocery store will anchor the broader Market at Olive redevelopment and also include two multi-tenant buildings adding approximately 8,500 square feet of retail, restaurant, and service space along Olive Blvd.
“We are proud to be part of this transformational project,” said Greg Dierberg, President and CEO of Dierbergs Markets. “This location represents our commitment to serving the evolving needs of our customers while investing in the future of a great St. Louis community. It’s good to keep growing.”
Construction on the Dierbergs store is expected to be completed in 2026.
About the Market at Olive Development
The Market at Olive is a multi-phase, mixed-use development located at Olive Boulevard and I-170 in University City, Missouri. Led by Novus Development and supported by the City of University City, the project aims to revitalize and reconnect neighborhoods through retail, housing, and infrastructure improvements.
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About Dierbergs Markets
Dierbergs Markets, a five-generation family grocery store, was founded in West St. Louis County in 1854. Dierbergs prioritizes serving our customers and our communities; and today, employs more than 3,500 Associates in 26 St. Louis metropolitan-area stores and one location at Missouri’s Lake of the Ozarks. Follow @Dierbergs on social channels.
About University City
University City was incorporated on September 4, 1906, by founder Edward Gardner Lewis, as a city of learning, culture and beautiful neighborhoods. This diverse community of approximately 35,000 residents provides welcoming neighborhoods, thriving business districts and is a great place to live, learn, work and be entertained. More information is available at UCityMo.org.
For additional information, contact:
Dierbergs Markets, Inc
Jamie Collins
collinsj @ dierbergs.com
636-532-8884
University City
Jared Jones
jjones @ ucitymo.org
314-703-1702