Dierbergs Launches "Round-Up At The Register" Campaign to Support African Mission Healthcare and Dr. Tom Catena

FOR IMMEDIATE RELEASE

ST. LOUIS, MO – February 26, 2024 – Dierbergs is excited to announce the launch of a new charitable initiative that aims to make a positive impact on healthcare in The Nuba Mountains in Sudan. Starting tomorrow, Tuesday, February 27th, and continuing until Monday, April 8th, Dierbergs customers will be able to donate to African Mission Healthcare through Dierbergs Heart of Nuba campaign.

American Doctor, Tom Catena helped to establish Gidel Mother of Mercy Hospital, a 435-bed facility, which opened in 2008 in war-torn Sudan’s Nuba Mountains, one of the most remote regions in the world. He is the only surgeon for 1.4 million people and operates the only referral hospital for more than 44 million Africans.

Dierbergs was introduced to Dr. Catena and The Heart of Nuba by St. Louis-based orthopedic surgeon Dr. James Coyle, who is on the board of directors for African Mission Healthcare and a strong advocate for Dr. Catena's work and mission.

"When we were given this opportunity to make such a difference, I could immediately see how much good we can do for people in dire need. We’ve seen firsthand the tremendous impact our community can have when we come together”, said Greg Dierberg, President and CEO at Dierbergs. "By partnering with African Mission Healthcare, we aim to support essential healthcare services in underserved regions and contribute to the well-being of those who need it most."

Customers can choose to participate in store by rounding up at the register, Dierbergs Rewards members will have the opportunity to donate their points in the Dierbergs App, or anyone can donate online at https://www.dierbergs.com/nuba.

A gift of any amount has a tremendous impact:
– $2 treats a child with life-threatening malaria
– $5 provides life-saving medicine for a mother in labor
– $10 supports a young child in the hospital for a day

One hundred percent of donations will go towards helping to provide life-changing healthcare to families in Africa. Additionally, local orthopedic surgeon, Dr. James Coyle and his wife Cindy will be matching every dollar donated, up to $100,000.

"On behalf of the beleaguered Nuba people, I would like to thank Dierbergs, the people of St. Louis and the Coyle family for their very generous support of our hospital in Sudan, said Dr. Tom Catena. “Because of the ongoing war here, we are often the only place people can go for more advanced treatment and your donations will help us continue to provide life-saving healthcare to those with nowhere else to turn.”

 

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About Dierbergs Markets
Dierbergs Markets is a privately owned, family-run business in its 4th generation of leadership. Originating in 1854 with its first location on Olive Street Road, it has grown to 27 stores primarily in the St. Louis region, with two stores in Illinois, and one in the Ozarks. In addition, there are two plant facilities: a Central Bakery, Central Kitchen, and a Produce Row warehouse which supports the store operations. Dierbergs currently has over 3,500 Associates company-wide who share in our 169-year history and uphold our reputation built on hard work, personal service and a commitment to meeting the growing needs of our area through community service. Follow Dierbergs on social @dierbergs.

 

MEDIA CONTACT:
Jamie Collins
collinsj @ dierbergs.com
636-532-8884

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