Dierbergs Launches “Help Our Heroes” Round Up Campaign to Support Local Veterans and Their Families

FOR IMMEDIATE RELEASE

ST. LOUIS, MO – October 14, 2024 – Dierbergs Markets is proud to support the Veterans Community Project of St. Louis and The Joshua Chamberlain Society through a “Round Up at the Register” campaign taking place at all St. Louis area Dierbergs stores.

The Help Our Heroes campaign runs through November 11, 2024, and during that time, Dierbergs customers can contribute by rounding up their purchases to the nearest dollar, or by donating any amount at checkout. Dierbergs Rewards Members can donate their rewards points to the Help Our Heroes campaign in the App or online. One hundred percent of all donations will benefit Veterans Community Project (VCP) of St. Louis and The Joshua Chamberlain Society. Additionally, Dierbergs is fortunate to have tremendous support from vendor partners. Customers can further support the cause by purchasing select products from Kellanova, Coca Cola, Frito Lay, Tequila Lobos and Jose Cuervo Devil’s Reserve.

“We are honored to partner with these remarkable organizations that serve our local Veterans with such dedication,” said Laura Dierberg Padousis, Executive Vice President at Dierbergs. “Supporting the Veterans in our community is important to Dierbergs, and this campaign gives us an opportunity to show our appreciation and make a real difference in the lives of these heroes.”

Veterans Community Project is a nonprofit organization that provides Veterans a home of their own and individualized, support services that not only help them get back on their feet but ensure they continue standing.

“Veterans helping Veterans is at the core of our mission, but it's the support from partners like Dierbergs Markets and our community that makes it possible. Together, we create a network that helps Veterans in the St. Louis region achieve the stability and success they deserve,” said Anne Marie Carroll, Director of Development for VCP of St. Louis.

The Joshua Chamberlain Society is a nonprofit organization that provides long-term support to local Veterans that have sustained permanent combat injuries as well as long-term support to the families of Veterans who have made the ultimate sacrifice.

“Our mission wouldn’t be possible without the generosity of our community. Dierbergs and its loyal customers continue to have a significant impact on the lives of local Veterans and their families,” said Holly Schmitz, Executive Director for The Joshua Chamberlain Society

 

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About Dierbergs Markets
Dierbergs Markets is a privately owned, family-run business in its 4th generation of leadership. Originating in 1854 with its first location on Olive Street Road, it has grown to 27 stores primarily in the St. Louis region, with two stores in Illinois, and one in the Ozarks. Dierbergs currently has more than 3,500 Associates company-wide who share in its 170-year history and uphold its reputation built on hard work, personal service and a commitment to meeting the growing needs of our area through community service. Follow Dierbergs on social @dierbergs.

 

About Veterans Community Project
Veterans Community Project is a 501(c)(3) nonprofit organization founded in 2016 by a group of combat Veterans in Kansas City, Missouri. Its mission is Veterans housing Veterans, armed with the strength and support of the community.

 

About The Joshua Chamberlain Society
The Joshua Chamberlain Society is unlike any other veteran’s organization. A 501 (c) 3 federally tax-exempt charity, their mission is to make wounded veterans and families of deceased veterans feel the support and appreciation of their community for life.

 

MEDIA CONTACT:
Kate Tuttle
tuttlek @ dierbergs.com
636-532-8884